Tag Archives: kevin roberts

Saatchi paints the town black for Guinness

Here’s a teaser for Guinness’s new ad, ‘Paint The Town Black,’ for St Patrick’s Day (Sunday March 17). Well it looks like fun, not to say mayhem. I always love the bit on the end: ‘Drink Responsibly’ or whatever. I’ve ...

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Publicis Groupe’s Klues and Roberts see pay rise

The big marcoms groups have been defying gravity recently with their financial results, all of them growing way ahead of growth rates in Western economies where most of their business is still based. So the various big bosses have been ...

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It’s all over for marketing Saatchi boss Kevin Roberts tells MIDEM delegates

Gosh this is a bit worrying, coming from one of adland’s foremost optimists Kevin Roberts, worldwide boss of Saatchi & Saatchi and inventor of ‘Lovemarks.’ But fear not, Kevin thinks we’re moving into a new stage, away from ‘interruption’ to ...

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$1.3bn JC Penney and Saatchi go separate ways

The week between Christmas and New Year may be a good time to bury bad news but losing the $1.3bn JC Penney US department stores account is hardly the way Saatchi & Saatchi would have wished to enter 2012. JCP ...

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Putting together the 21st Saatchi & Saatchi New Directors’ Showcase

The Cannes Festival of Creativity all seems a bit a la recherche du temps perdu as we prepare for winter in an already wintry economic climate. But here’s how Saatchi & Saatchi’s star-spangled team put together this year’s 21st New ...

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