Tag Archives: Keith Weed

We still need ad agencies says Unilever’s Keith Weed – just not for everything

In particular Unilever doesn’t need ad agencies to supply the vast amounts of video consumers seem to require these days, new chief marketing officer Keith Weed told journalists this week. Weed was announcing the winner of the Unilever Creative Challenge, ...

Read More »

Apps get serious backing from the Sun, the FT and Keith Weed

Signs that apps are taking over the world are getting stronger every day as major publishers show how seriously they take the genre, with an accelerating stream of launches and success stories. News International has just launched a paid for ...

Read More »

Unilever sets the pace in digital media with new Lynx campaign by BBH on iAds

Unilever chief marketing officer Keith Weed is putting his company’s money where his mouth is with the new campaign for the Lynx Excite range, which will be spearheaded by an iAd promotion by BBH on Apple’s mobile advertising network. According ...

Read More »