Tag Archives: Keith Weed

Unilever claims it’s driving down agency and production costs

Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it’s succeeding in its aim of driving down ‘non-productive’ ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent ...

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Now Unilever decides to review $6bn global media

Media agencies working for Unilever are going to have a rather busier Christmas than they anticipated as the packaged goods giant has decided on another media review just two years after it consolidated North America and Europe into WPP’s Mindshare ...

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Interpublic’s revival plan for Lowe targets biggest Aussie indie 303

Interpublic has clearly decided that its troubled Lowe & Partners is worth preserving despite all manner of ructions and disappointments – the reason is presumably Unilever which under CMO Keith Weed seems wedded to the agency – and it’s now ...

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Facebook cosies up to Interpublic as it launches new ad council

Facebook, currently bedevilled by reports that its growth has stalled in the US and that older users are switching off, is forming an ad council (or client council depending on your preference) to help it generate the vast amounts of ...

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Unilever picks Manchester’s Amaze to supervise global websites

Which is pretty amazing really, not that companies based in Manchester aren’t capable of handling such a big global task but you still don’t expect them to beat the behemoths of the digital world to the job. But Amaze, owned ...

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Lowe and Huge partner to secure Cif and Sunlight from Unilever

Unilever global CMO Keith Weed said recently that he wanted partnerships of traditional and digital agencies to handle the company’s worldwide business (preferably under the same ownership) and Interpublic’s Lowe and Partners and its fast-growing US-based digital agency Huge have ...

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Unilever hires sustainability expert Marc Mathieu as number two to marketing boss Keith Weed

Unilever must be serious about this sustainability stuff as it’s appointed former Coke marketer and more recently sustainability consultant Marc Mathieu as a vice president and number two to global marketing and communications boss Keith Weed. Unilever CEO Paul Polman ...

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We still need ad agencies says Unilever’s Keith Weed – just not for everything

In particular Unilever doesn’t need ad agencies to supply the vast amounts of video consumers seem to require these days, new chief marketing officer Keith Weed told journalists this week. Weed was announcing the winner of the Unilever Creative Challenge, ...

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