There’s nothing like a royal wedding for boosting advertising and indeed commerce in general, precisely because it stimulates both royalists and republicans to splash the cash. ITV is expecting its revenues to be up by 19 per cent in April ...
Read More »
It looks a bit unlikely given the phenomenal global interest in the marriage of Prince William and Kate Middleton (or Catherine as Buckingham Palace insists on calling her). Two billion people worldwide allegedly watched the Royal Wedding in London’s Westminster ...
Read More »
Britain’s other royal couple Adam & Jane, stars of the long-running BT ad campaign from Abbott Mead Vickers/BBDO, got spliced on Saturday, a week or so ahead of Prince William and Kate Middleton. In what must be the first crowd-sourced ...
Read More »
Lots of people, in the US particularly it seems, are getting terribly excited about the Royal Wedding of Prince William and Kate Middleton but the Brits seem happy just to take the piss. Saatchi & Saatchi’s latest opus for T-Mobile’s ...
Read More »
Wieden+Kennedy London is celebrating the agency’s shared initials with Prince William and Kate Middleton with an interactive installation in the front window of its office on 16 Hanbury Street in London’s Shoreditch. The royal wedding on April 29 will take ...
Read More »
Former England cricketer Andrew ‘Freddie’ Flintoff is the headliner for supermarket chain Morrisons’ back to basics approach (yet more celebrities) to its advertising through DLKW. And he plays the pied piper role pretty well, even taking a mild joke about ...
Read More »
Well you read it here first but I’m delighted to see that the Daily Mail’s Ephraim Hardcastle, nom de plume for the great diarist Peter McKay, has picked up on our musings about Buckingham Palace’s determined desire that Kate Middleton ...
Read More »
If it carries on like this they’ll be kicking the corgis next at that big house at London SW1A 1AA (there’s an address for you). Buckingham Palace spokespeople (Private Eye occasionally imagines one called Sir Alan Fitztightly) are still trying ...
Read More »
Well strangely enough, based on past performance, it will do. Ad Age reports that five of the ten best-selling People magazine covers have been about British Royals, including the tragic death of Princess Diana of course. So the intended nuptials ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media