Tag Archives: JWT

Why does Vodafone always seem to find marketing so damn difficult?

It’s not as though the company isn’t successful, it’s valued at a hardly insignificant £84bn and it’s just offloaded a four per cent investment in China Mobile for a hunky £4bn. But boss Vittorio Colao has clearly fallen out with ...

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The South Americans are coming, Santo nicks Milkybar from JWT

Fresh from Brazil’s Almap BBDO picking up the lion’s share of gongs at Cannes, now the Santo agency from Buenos Aires has invaded Knightsbridge Green in London by pinching the Nestle Milkybar business from WPP’s JWT. Santo, which handles some ...

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Three questions for Sir Martin Sorrell as WPP hits 25

The other day WPP boss Sir Martin Sorrell turned up at Finsbury PR boss Roland Rudd’s summer party (WPP owns Finsbury). Sorrell, still wearing his top hat and tails (he’d come straight from Royal Ascot, some might say looking like ...

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Is it time to give marketing back to ad agencies?

Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...

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Why does WPP struggle so much for organic growth?

WPP boss Sir Martin Sorrell has reported that the company’s revenues grew by one per cent in March, the first time it has inched forward since back in 2008. For the first quarter its revenues were still down two per ...

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