BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth of a brand once all but forgotten by the Brits (who invented it.) Mind you, today’s “Minis” are the size ...
Read More »Jung von Matt sweats out a home run for BMW’s ‘Small Escape’
Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And these uncharacteristic vehicles (compared to BMWs these days) were pressed into service to bring people across the Berlin Wall, it ...
Read More »Edeka celebrates Christmas in what’s left of the planet
Jung von Matt’s Christmas outing for German supermarket Edeka is always worth a look; this year it’s dystopian tech which is cropping up with rather alarming regularity. It’s 2117 and something nasty has happened to planet earth. But our curious ...
Read More »Jung von Matt reprises violent history of the barbie for Edeka
Jung von Matt’s work for Edeka, the biggest German supermarket chain, is usually worth a look – in the past we’ve had notable tearjerkers at Christmas, among others. This one for barbecues is utterly nuts. Seems to work for Edeka ...
Read More »Jung von Matt makes accomplished debut for Hyundai’s luxury Genesis
Korean car maker Hyundai is going in to bat in the luxury stakes with the new Genesis range. German agency Jung von Matt has been given the ad task and has produced this appropriately glitzy number, set in Hollywood. Cool ...
Read More »Why a big idea can be an obvious idea: cats for Netto
Two facts: people love cats nearly as much as kittens online. Most British supermarkets have been serving up un-engaging rubbish for years in their expensive ad campaigns. Which might be one reason why their CEOs don’t seem to last very ...
Read More »Jung von Matt’s new Mercedes campaign provides an object lesson for car advertisers
It’s not the easiest time to be a German carmaker but Mercedes presses confidently on, this time with a new campaign from Jung von Matt/Alster showing off its PLUS brake assist system that (it claims) stops you crashing. Well that’s ...
Read More »Mercedes will have to do better than this if it wants to crack the SUV market
Mercedes is going great guns at the moment (although China’s woes are a threat) but one area it hasn’t cracked is the SUV market, now being invaded by just about every lux car maker. Porsche’s Cayenne has stolen what, arguably, ...
Read More »Jung Von Matt produces another crowd-pleaser for Euronics
German agency Jung Von Matt is always dependable – not for sane and sound advertising but a regular stream of stuff that, at first sight, seems completely barmy. As with this new campaign for electronics outfit Euronics. Barmy but brilliant: ...
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