Jonathan Trimble is CEO of London creative agency 18 Feet & Rising, which he co-founded in 2010. He is a former head of account management at DDB London and a group director of Fallon. In 2012 18 Feet launched in ...
Read More »18 Feet & Rising breaks new business log jam with House of Fraser retail business
UK retailer House of Fraser, bought recently by Chinese company Sanpower, has given its £3m-plus ad account to London creative agency !8 Feet & Rising. Although 18 Feet has earned a considerable reputation for its creative work, most notably on ...
Read More »Ian Maynard of network: why three is no longer a crowd in successful agency/client relationships
Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, explains why a lead creative agency and support agency structure in successful agency/client relationships is driven as much by the search for creative quality ...
Read More »Trevor Beattie tops the pops in Sunday Times ad influencers list – but where’s John Hegarty?
In yesterday’s Sunday Times there was a pull-out section in association with Debrett’s. It listed Britain’s 500 most influential people and one of the categories listed was advertising. The introduction said “Debrett’s…. has carried out exhaustive research among the most ...
Read More »Jonathan Trimble: why the crucial first 100 days can define a client/agency relationship
Jonathan Trimble, CEO of London agency 18 Feet & Rising, explains why building a successful client/agency relationship really begins after the ‘nuclear arms race’ of the pitch. “You are bloody hard work”. An ex-agency head told me recently that this ...
Read More »Kabuto Noodles and 18 Feet debut improvised TV ad
New British brand Kabuto Noodles and agency 18 Feet & Rising have launched the UK’s first entirely improvised TV ad. Kabuto, founded in 2011 by Crispin Busk, partnered with Viacom Media to secure ad space on TV channel Comedy Central ...
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