Tag Archives: Joel Ewanick

Fast-mover Ewanick shifts Cadillac from BBH to Fallon

He doesn’t hang around this boy and new General Motors v-p of marketing Joel Ewanick has appointed Fallon to handle the Cadillac account, just wrenched from the paws of London-based Bartle Bogle Hegarty. Since joining GM a couple of months ...

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Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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What do BP’s problems and Chevrolet account switch have in common?

Arguably they both point to the occasional, but persistent, problem of doing business in the US. BP is receiving a terrible kicking from various American legislators and government types, starting with president Obama. So it should, you may say, as ...

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GM cops more flack in the US over Ewanick’s brutal treatment of Publicis

Well business is business but new General Motors CMO Joel Ewanick’s decision to turf the just-hired Publicis from GM’s Chevrolet account in favour of his old pals at Goodby Silverstein has rattled a lot of cages in America. Every agency ...

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Fast mover Ewanick dumps Publicis and drives Chevy to Goodby

New General Motors marketing supremo Joel Ewanick doesn’t hang around and just a few weeks after joining GM from Nissan (which he he joined only a few weeks before from Hyundai) he’s moved the key Chevrolet account from Publicis (which ...

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