Tag Archives: Joel Ewanick

Graham Brown: media clients could do better and save money if they took a hard look at their existing arrangements before pitching

The media pitch hasn’t changed but it should (writes Graham Brown). Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too ...

Read More »

Mother wins digital foothold at GM’s Chevrolet

This one snuck under the radar a bit, apart from that of eagle-eyed Adweek, but UK indie agency Mother, which now has a thriving New York outpost, has been appointed by General Motors’ Chevrolet to handle a digital project to ...

Read More »