Tag Archives: Joel Ewanick

Is crowd-sourcing really the way for General Motors to go at the Super Bowl?

General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with ...

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New online shop Naked Lime Marketing lands General Motors dealer role

Not sure if this is part of General Motors CMO Joel Ewanick’s great advertising and media review process but new online agency Naked Lime Marketing has landed a role helping to market GM dealers, a process 50 per cent funded ...

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Now Publicis Groupe snaps up $1bn Sprint media from WPP’s Mindshare

Publicis Groupe boss Maurice Levy may still be waiting to see if General Motors’ Joel Ewanick dumps his company from GM’s $3bn global media account but another high profile client, Sprint’s Bill Malloy (pictured), is doing his best to soften ...

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Why Big Fuel could run out of gas after losing GM

It’s difficult not to feel a smidgen of sympathy for General Motors whirlwind marketing supremo, Joel Ewanick (pictured). Clearly he’s bitten off more than even he can chew with a stupendous $5bn global creative advertising and media planning/buying review. Five ...

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Chevrolet snubs Goodby Silverstein by crowd sourcing 2012 Super Bowl campaign

General Motors’ Chevrolet is reviewing its creative account at recently-appointed Goodby Silverstein & Partners and it’s added insult to injury by choosing to ‘crowd source’ its 2012 Super Bowl campaign, inviting independent film makers around the world to submit their ...

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