Tag Archives: Joel Ewanick

Nielsen and GroupM ride to Facebook’s rescue with online campaign ratings

With Facebook’s share price in an 11 per cent freefall (when I last looked), thank goodness for OCR. That’s what I say. And maybe it’s the mantra nervous Facebook investors should be chanting, too. OCR? No not Optical Character Recognition, ...

Read More »

Facebook IPO hit by General Motors ad switch

General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend from Facebook. Facebook, of course, is ...

Read More »

Ford’s new Go Further campaign says we’re the technology masters now

Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’ Chevrolet. With Ford, from WPP’s JWT-based ‘Team Detroit,’ it’s technology, ...

Read More »

Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

Read More »

Halftime in America campaign scores for Chrysler and Wieden+Kennedy

Chrysler is claiming that the four follow-up ads to Clint Eastwood’s celebrated ‘Halftime in America’ Super Bowl epic have resulted in soaring awareness levels and sales of its Chrysler, Dodge, Jeep and Ram models. Agency Wieden+Kennedy Portland is mining a ...

Read More »

Former P&G marketer John McFarland changes GM outlook to appeal to Millennials

General Motors global CMO Joel Ewanick has been busy shaking up the advertising and media buying worlds – creating a new Chevrolet agency Commonwealth from Omnicom and Interpublic and shifting the company’s $3bn media buying to Carat – partly through ...

Read More »