Tag Archives: Joel Ewanick

General Motors dumps high profile global marketing boss Joel Ewanick

Well, well, the world’s most famous marketer, General Motors global CMO Joel Ewanick (left), instigator of the Commonwealth agency for Chevrolet and the decision to award all the company’s $3bn global media budget to Carat, has ‘resigned.’ Not that he ...

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Here’s the official Aegis selling out to Dentsu story

As delivered to Ad Age, just as BBH boss Nigel Bogle did last week when BBH sold the outstanding 51 per cent shareholding to Publicis Groupe for, we think, about €100m. Can’t think why they don’t share these intelligences with ...

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How to work out the real cost of a Facebook fan

We’ve heard a lot recently about the benefits of advertising (or not) on Facebook: General Motors’ Joel Ewanick doesn’t think it works for him, WPP’s Sir Martin Sorrell says it’s good for branding but not harder-working ad campaigns (assuming there’s ...

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