Tag Archives: itv

JWT’s ITV 60th survey: people like ads more than ever

JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and has produced some rather startling ‘findings.’ Just over 1000 18+ adults were surveyed in September last year by JWT Intelligence ...

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ITV surfs buoyant UK ad economy

There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and WARC show that adspend hit a record £4.7bn in the first quarter of 2015 – up 8.2 per cent on ...

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ITV profits: never mind the ratings – feel the money

How can you increase revenue and profits (by around eight per cent and 30 per cent respectively while your market share is falling? Run the UK’s biggest commercial terrestrial broadcaster of course. In other words, be ITV. ITV’s ad revenue, ...

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Former ITV exec Toby Swire joins programmatic outfit RadiumOne to head up regional sales

Programmatic advertising company RadiumOne has hired Toby Swire (left), formerly online and mobile manager at ITV, as regional sales manager to run its regional sales operation in the UK. He will have responsibility for building agency relationships and driving revenues ...

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C4’s Abraham warns of US TV takeover

Channel 4 CEO David Abraham (left), back in the day a founder of the St Luke’s agency, came out fighting at the Edinburgh Festival the other day; accusing US TV companies of trying to buy UK TV assets to provide ...

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