Tag Archives: itv

With the recent MAA piece on the UK’s first TV ads I am reminded that I actually owe a great deal to Brian Palmer (creator of the Gibbs SR spot and a performer in another, see below) who was head ...

JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and has produced some rather startling ‘findings.’ Just over 1000 18+ adults were surveyed in September last year by JWT Intelligence ...

There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and WARC show that adspend hit a record £4.7bn in the first quarter of 2015 – up 8.2 per cent on ...

I note that ITV’s ad revenue continues to go up even as its audience share declines, ad revenue up 11 per cent to £1.7bn while audiences are down three per cent. Might this have something to do with the bizarre ...

How can you increase revenue and profits (by around eight per cent and 30 per cent respectively while your market share is falling? Run the UK’s biggest commercial terrestrial broadcaster of course. In other words, be ITV. ITV’s ad revenue, ...

Refuge is a charity supporting female victims of domestic violence and Loose Women is an ITV show featuring a trio of voluble ladies. So Refuge’s agency BBH had the bright idea of hijacking the show (with permission of course) to ...

Programmatic advertising company RadiumOne has hired Toby Swire (left), formerly online and mobile manager at ITV, as regional sales manager to run its regional sales operation in the UK. He will have responsibility for building agency relationships and driving revenues ...

Channel 4 CEO David Abraham (left), back in the day a founder of the St Luke’s agency, came out fighting at the Edinburgh Festival the other day; accusing US TV companies of trying to buy UK TV assets to provide ...

I don’t know what 83 year-old Rupert Murdoch’s on but he should do the decent thing and share it with the rest of us. As expected, Murdoch (left) has sealed a deal in double-quick time to add all of Sky ...