Tag Archives: isaiah mustafa

Old Spice shows you don’t need Isaiah Mustafa to make a sweet-smelling commercial

It’s very difficult to follow up a highly successful, award-winning campaign but Wieden+Kennedy Portland seems completely unfazed about following the extraordinary success of ‘the man your man could smell like’ and actor Isaiah Mustafa for Procter & Gamble’s miraculously-revived Old ...

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Is this new Aussie Johnnie Walker ad a rip-off of Isaiah and Old Spice?

Well Tim Nudd at Adweek thinks it’s the most “shameless” example yet of other agencies (in this case Leo Burnett Sydney) rowing in on Wieden+Kennedy’s celebrated Isaiah Mustafa campaign. But you could also argue that, while no doubt influenced by ...

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P&G turns to Old Spice guys Wieden+Kennedy to revive iconic soap brand Ivory

And Ivory certainly is iconic if you’re from Procter & Gamble: it’s one of the company’s most venerable products, dating from 1879, and the reason why P&G’s huge HQ in Cincinnati is sometimes called ‘Ivory Towers.’ For all that, Ivory ...

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Will new Old Spice guy Fabio be as successful as Mustafa?

Ageing playboy Fabio seems to be the new face of Procter & Gamble’s Old Spice, taking over from the phenomenally successful, multi-award winning Old Spice guy Isaiah Mustafa. But Wieden+Kennedy Portland seems to be being a bit cautious about this, ...

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Ladies, are you getting tired of the Old Spice guy?

Here he is plugging another Old Spice product, Komodo named after the eponymous dragon. It seems a bit harsh to say that actor Isaiah Mustafa is suffering from wear-out already but a bare-chested bloke (however handsome) with a predictable line ...

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Consumers seem to think the Old Spice pin-up isn’t an actor

Well so many have been talking to him and sending videos that the Old Spice system broke down. The ad for Procter & Gamble’s Old Spice Red Zone Body Wash featuring actor Isaiah Mustafa, won the top TV gong at ...

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