Tag Archives: Irene Rosenfeld

Are political ructions beginning to affect Kraft brands and Cadbury?

Which is a Kraft brand of course since the UK chocolate and gum makers was bought for £12bn just over a year ago. Kraft CEO Irene Rosenfeld has, for the second time, refused to appear before a British Parliamentary committee ...

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Starbucks wins first round in distribution battle with Kraft

Everybody’s (least) favourite company Kraft has lost the first (and likely crucial) round in its fight to stop Starbucks ending its ten year distribution deal Kraft had tried to claim in a US court that its agreement to distribute Starbucks ...

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Kraft numbers show why it just had to gobble up Cadbury

Kraft may be the second-largest food company in the world but new first quarter numbers show that the business was going precisely nowhere until it acquired UK chocolate maker Cadbury in a hotly-contested and highly controversial $18.9bn takeover in January. ...

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