Tag Archives: iPad

New Ketchum survey shows that consumers want simpler digital devices

We’re not entirely convinced about this but a new survey, Digital Living Index, from PR group Ketchum of 6000 consumers in six countries purports to show that we want simpler, not technologically groovier, digital devices like smartphones and tablets. According ...

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Has soaring Apple won the tech wars?

Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its ...

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Google-branded Android tablets go online – is this another win for Apple after BlackBerry retreat?

Unmistakable stress signs among competitors appear to herald a tectonic shift in the smartphone sector in favour of Apple. One rival RIM – maker of Blackberry – has retired hurt from the consumer ring. Another, Apple’s principal adversary in the ...

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Facebook lures Levi’s Rebecca Van Dyck to head post-IPO marketing

The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to ...

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AKQA and Wieden+Kennedy lead London agency digital boom

One of the many things the ad business ought to thanks the late Steve Jobs for is Apple’s invention of the iPad. This and its thousands of attendant apps is proving a mighty boon in turbulent economic times. When specialist ...

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Steve Jobs leaves a daunting but inspiring legacy

US president Barack Obama hit the nail on the head when he said that Steve Jobs, who has died aged 56, was: “brave enough to think differently, bold enough to believe he could change the world and talented enough to ...

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Great marketer Steve Jobs steps down at Apple

Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if ...

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Google’s buying Motorola, will Microsoft respond by buying Nokia?

It might as well, former Microsoft executive Stephen Elop’s rescue plan for Nokia (still the world’s biggest mobile maker) depends entirely on Microsoft’s Windows 7 phone technology to power a new but belated generation of smartphones. Google’s $12.5bn agreed deal ...

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