Tag Archives: ikea catalogue

IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst

Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...

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McCann’s Swedish chefs Dahlqvist and Karlsson unveil digital app version of massive Ikea catalogue

Ikea prints more than 200m copies of its famous catalogue, catering to its ever-growing flatpack fan base. Now, with new agency McCann it’s going digital with all-singing and dancing app although it’s keeping its print version, which will keep numerous ...

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McCann gets its Swedish dividend at last with global Ikea.com account

Well a smallish one anyway as working on furniture giant Ikea’s website seems to be a project deal and previous refurbs of the website were handled by McCann Worldgroup owner Interpublic’s Huge and Deutsch anyway. But McCann, which has had ...

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Now $100m Applebee’s restaurants dumps McCann

Life really doesn’t get any better for Interpublic’s McCann Erickson and its bosses Nick Brien, head of McCann Worldgroup, and Linus Karlsson, chairman and CCO of both McCann New York and McCann London. Now Applebee’s Neighbourhood Grill & Bar has ...

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