Tag Archives: Ian Maynard

Ian Maynard of network: how to make procurement the natural ally of creativity

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, looks at how the changing nature of procurement is affecting the role of the lead creative agency in multi-agency client relationships.   For ...

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Ian Maynard of network: why the changing nature of procurement is good news – for most of us

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, argues that procurement people make a positive contribution to client/agency relationships – if they understand the different roles of the various agencies involved ...

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Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.   ...

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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

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Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth of charity advertising and the dangers for charities of relying too much on pro bono creative work.   The growth ...

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Ian Maynard of network: will the supermarket price war be great news for the newspaper industry?

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, predicts a surprise boost for the UK newspaper industry as the leading supermarket chains gear up for a ferocious price war.   It’s ...

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Ian Maynard of network: why three is no longer a crowd in successful agency/client relationships

Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, explains why a lead creative agency and support agency structure in successful agency/client relationships is driven as much by the search for creative quality ...

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Ian Maynard of network: why production specialists are joining the client top table

Ian Maynard, head of marketing and business development director of London-based creative and production specialists network, examines the way clients are changing their agency line-ups to ensure faster and more efficient support services on high-volume accounts.   One thing that ...

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