Tag Archives: htc

McCann London under pressure already as £35m HTC hunts for launch agency

Taiwan-based mobile handset giant HTC is reported by Campaign to be holding a pitch for the launch of another new phone despite only appointing McCann London to handle its £35m account in February this year. The company is currently running ...

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HTC Europe appoints McCann – here’s the first big challenge for new creative director Linus Karlsson

HTC is the Taiwan maker of groovy mobile phones which has never got its marketing quite right, originally it was called Hi-Tech Corporation which might have played well in Taiwan but was less compelling elsewhere in the world. It supplies ...

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