Tag Archives: honda

Now Dentsu buys Montreal agency BOS

Dentsu has bought BOS, the independent Montreal-based agency founded in 1988, to bolster its French-language capabilities and Quebec credentials in Canada. The now-combined agency will operate as DentsuBos. Bob Shropshire, formerly Dentsu Canada’s CEO, has been made chairman of the ...

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TBWA Manchester enters Tesco pitch calculations

TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling ...

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Wieden+Kennedy London aims new Lurpak Lightest squarely at foodies

Wieden+Kennedy London has unveiled its first work for Denmark’s Arla Foods’ with this campaign, “Be wonderful and wise,’ for new brand Lurpak Lightest Spreadable. It’s by way of Marks & Spencer ‘food porn’ with a gritty Honda-style voiceover, making the ...

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Big vote of confidence for W+K London as Portland HQ makes Neil Christie and Ian Tait partners

It’s been something of an annus mirabilis for Wieden+Kennedy London as the recently high-flying agency has seen the departures of biggest account Nokia (with attendant ten per cent redundancies) and the Guardian, one flagship account, Honda, cut back in the ...

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Is the best Nokia and its agencies can hope for a ‘Swatch’ solution?

Once all-conquering companies come and go and they do so quicker these days. One-time world mobile leader Nokia looks set to be the latest. Nokia failed to notice, or respond to, the smartphone phenomenon and has been skewered by Apple ...

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Dentsu strengthens India presence with $50m buyout of partner Sandeep Goyal

Japanese advertising giant Dentsu has made a timely move to strengthen its position in the rapidly-growing Indian advertising market with the purchase of entrepreneur Sandeep Goyal’s 26 per cent stake in the four agencies the two partners founders founded for ...

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