Tag Archives: healthcare marketing

McCann’s prescription for profit is Double Helix

While the adworld is agog wondering who will buy digital indie LBi (Omnicom is reported to be the favourite if boss John Wren can steel himself to pay around $600m) another booming area we hear much less about is healthcare ...

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WPP’s Ogilvy & Mather launches new UK digital healthcare operation

The new company Ogilvy Digital Health seems to be a combo of two existing Ogilvy & Mather operations, Ogilvy Healthworld UK and Ogilvy Action. Opinions vary as to whether or not this is just tidying up the furniture or the ...

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