Tag Archives: guardian

Big vote of confidence for W+K London as Portland HQ makes Neil Christie and Ian Tait partners

It’s been something of an annus mirabilis for Wieden+Kennedy London as the recently high-flying agency has seen the departures of biggest account Nokia (with attendant ten per cent redundancies) and the Guardian, one flagship account, Honda, cut back in the ...

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Guardian looks for a buyer for paidContent websites

This is a funny one: Guardian newspaper owner Guardian News & Media is trying hard to expand in the US but, in the process, is trying to sell ContentNext Media, publisher of the PaidContent and mocoNews tech sites, both of ...

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New Benetton ‘Unhate’ campaign rattles the Pope

Benetton, from time to time a rather contentious jumper manufacturer, has struck another winner (in publicity terms at least) with its new ‘Unhate’ campaign. This features supposedly opposing world leaders enjoying a jolly good snog with each other. And the ...

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Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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Met Police in humiliating U-turn over Guardian and phone hacking leak affair

New Metropolitan Police commissioner Bernard Hogan-Howe (why do double-barrelled names sometimes sound so untrustworthy?) has only been in the job for a week or so but he’s already overseen a humiliating climbdown for the force in its efforts to force ...

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Auto Trader provides £50m lifeline for the Guardian

A week ago we asked where the money was coming from to help the loss-making Guardian newspaper and online group survive the next few years as it tries to find a workable print model and finally earn some profits from ...

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