Tag Archives: groupm

OFT in surprise challenge to WPP and MediaCom over Brilliant Media acquisition

WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably ...

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MEC’s bad run continues with Toys R Us loss

WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced North America CEO Lee Doyle ...

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Now Unilever decides to review $6bn global media

Media agencies working for Unilever are going to have a rather busier Christmas than they anticipated as the packaged goods giant has decided on another media review just two years after it consolidated North America and Europe into WPP’s Mindshare ...

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WPP to launch Tenth Avenue global outdoor giant

WPP is to start a new outdoor holding company called Tenth Avenue which will include, inter alia, its Kinetic operation according to a report in Campaign. Kinetic previously came under the GroupM banner, the holding company for its big media ...

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