Tag Archives: google

Would Google bid for Premier League TV rights?

Might Google make a bid for the Premier League TV rights, the golden asset that has made BSkyB into the astonishing success it is today? That is the mischievous suggestion floated by the LoveFilm group’s digital officer Lesley MacKenzie at ...

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Google’s AdMob clearance is another blow for Apple

The US competition authorities have cleared Google’s acquisition of mobile ad network AdMob, in part because rival Apple (which tried to buy AdMob) bought Quattro Wireless and has launched its own mobile ad service iAd. AdMob is bigger than Quattro ...

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Yahoo buys its very own $100m content mine

We keep reading that content is king in the digital era and one-time search rival to Google Yahoo is betting $100m on just that with its acquisition of Associated Content. AC was formed in 2004 by Luke Beatty and generates ...

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Google and Intel team with Sony to crack set top TV market

Google and Intel are teaming to offer a ‘smart TV’ platform aimed at bringing web services into the box in the corner of the room by combining Google’s Android operating system with Intel’s Atom microprocessor. The key to this latest ...

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Absolut vodka versus Absolute Radio – dumbers down or just dumb?

There’s much talk these days of the pernicious way marketing softens our brains, especially when it comes to politics. But the really soft brains seem to be in the business themselves, encouraged, as always, by their lawyers, those humorists who ...

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Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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Lolly and Nat win Creativity seal of global approval

Lolly and Nat, Lorelei Mathias and Nathalie Turton in real life, are a hyperactive Brand Republic blogging duo and, when they’re not doing that, a creative team at London agency Glue. They’ve just been included in Creativity’s list of creatives ...

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Like button takes Facebook closer to world domination

Facebook is introducing a ‘Like’ button to third party websites which means that users can add topics, products and content they like to their Facebook profiles. With over 400m users the company is certain to be sitting on a priceless ...

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