***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll ...
Read More »Omnicom slashes jobs at BBDO and Goodby in the wake of big account losses
Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette ...
Read More »AdScammer and author George Parker picks his Desert Island Ads
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best ...
Read More »Joel Ewanick’s great idea – the Commonwealth in-house GM agency – finally bites the dust
In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO Joel Ewanick and now ...
Read More »Chevrolet unveils new ‘Find New Roads’ campaign from in-house agency Commonwealth
Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is. This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose ...
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