Tag Archives: Gio Compario

Gocompare.com’s new agency Dare isn’t quite what it was as creative boss Brooke-Taylor quits

At virtually the same moment trendy digital agency Dare triumphantly announced it had won the £28m Gocompare.com price comparison account, it also had to make an embarrassing disclosure. It had just lost Danny Brooke-Taylor (pictured), the executive creative director who, ...

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Gocompare goes posh with new Richard Bazley classic animation ad

Gocompare.com is sticking with noisy tenor Gio Compario (for now, it’s reported to be reviewing its creative account) but its latest effort has enlisted celebrated animation director Richard Bazley, three little pigs and a big bad wolf. The film uses ...

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Gocompare reviews noisy ads as Moneysupermarket cranks up the volume with Mother

Price comparison website Gocompare.com is reviewing its £28m creative account according to Campaign, something we predicted it might do back in September when it moved its media account to Carat. Not before time either as the amount of nasty, invasive ...

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Mother chooses a David Attenborough-style hero for Moneysupermarket debut

Agency Mother had quite a hard act to to follow when it won the moneysupermarket.com price comparison website in March (Dare’s last ad was a winner featuring John Prescott) but you can’t go wrong with gorillas these days, as Cadbury ...

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Will Gocompare’s £28m media review finally turn down the volume on annoying tenor Gio Compario?

Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in ...

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DDB Tribal and Mob take 3D route for Deutsche Telekom

It’s rather a terrifying prospect isn’t it, a barrage of 3D ads? Imagine a 3D Gio Compario for Gocompare.com not just bellowing at you but all around you. Anyway Tribal DDB and production company Mob have enlisted Hollywood director Paul ...

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Gio Compario and Aleksander Orlov demonstrate the enduring strength of TV advertising

The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always ...

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