Tag Archives: Giles Keeble

Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

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Giles Keeble: a memory of working with the master

When I heard the news about David Abbott I seemed to remember for some reason he once used Mark Twain’s “the reports of my death have been greatly exaggerated” but perhaps I am imagining it. If only it were true ...

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Giles Keeble: whatever happened to advertising ideas?

I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking about the ads I see these days and number of (admittedly older) people have said that they no longer know ...

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Giles Keeble: where would I work now?

Once upon a time, between agencies, I set up a consultancy I called ‘Idees sans Frontieres’. This followed on from my view, developed at Leo Burnett, that agencies should have the courage and conviction to recommend a solution that was ...

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