Tag Archives: general motors

Chevy Volt makes low key debut with Goodby Silverstein campaign

General Motors’ much-hyped electric car the Chevrolet Volt has made a rather a low key start to life in the US, selling under 2,000 in the first two months. But GM is denying that it’s lost faith in its electric ...

Read More »

WPP looks East again, but this time it’s to Germany and Scholz & Friends

WPP has bought German marcoms company Commarco Gmbh whose brands include Scholz and Friends, integrated agency deepblue, relationship marketer DialogGroup and production company United Visions. The price hasn’t been disclosed but Hamburg-based Commarco turned over €132.9m last year and has ...

Read More »

Havas steps up the pace as Arnold snaps up Modernista digital trio

The Arnold agency network (it doesn’t sound very exciting does it, a bit like Grey) is very much the second string in Havas behind Euro RSCG. But if newly-annointed Havas CEO David jones is to make up lost ground on ...

Read More »

Fast mover Joel Ewanick hijacks other Super Bowl car ads for Chevrolet

There’s no stopping General Motors global CMO Joel Ewanick; irked by the big ‘consideration’ scores earned by Chrysler’s 200 (Eminem) and VW’s Passat (little Darth Vader) during the Super Bowl he apparently instructed his agencies to buy loads of online ...

Read More »