Tag Archives: general motors

Trevor Beattie’s BMB joins the media business with Goodstuff and says India is a much better place to expand than the US

The best you can say about famous UK creative Trevor Beattie’s agency Beattie McGuinness Bungay is that it’s been a moderate success: it’s still here and it sold a 49 per cent stake to South Korea-based holding company Cheil in ...

Read More »

Graham Brown: media clients could do better and save money if they took a hard look at their existing arrangements before pitching

The media pitch hasn’t changed but it should (writes Graham Brown). Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too ...

Read More »

Volkswagen grabs world top carmaker slot but Toyota begins fightback

Three top car consultancies are predicting that Volkswagen will grab the global top carmaker slot this year with one, JD Power, predicting VW sales of 7.8m vehicles (10.5 per cent) followed by General Motors with 7.2m, Renault and Nissan with ...

Read More »

Mother wins digital foothold at GM’s Chevrolet

This one snuck under the radar a bit, apart from that of eagle-eyed Adweek, but UK indie agency Mother, which now has a thriving New York outpost, has been appointed by General Motors’ Chevrolet to handle a digital project to ...

Read More »

Interpublic to launch third global media network

Interpublic is planning to launch a third global media network to add to its existing Initiative and Universal McCann operations later this year according to Matt Seiler, worldwide CEO of its Mediabrands unit. Seiler says he is fed up with ...

Read More »