Tag Archives: general motors

GM’s ‘Special One’ Joel Ewanick riles Ford with Super Bowl Silverado spot knocking its trucks

Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados ...

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Can new $14m ad star Clint Eastwood deliver for Chrysler at the Super Bowl?

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

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Is crowd-sourcing really the way for General Motors to go at the Super Bowl?

General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with ...

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New online shop Naked Lime Marketing lands General Motors dealer role

Not sure if this is part of General Motors CMO Joel Ewanick’s great advertising and media review process but new online agency Naked Lime Marketing has landed a role helping to market GM dealers, a process 50 per cent funded ...

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Publicis Groupe buys Mediagong, WPP buys China’s CIC – when’s the big deal coming?

Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and ...

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Now Publicis Groupe snaps up $1bn Sprint media from WPP’s Mindshare

Publicis Groupe boss Maurice Levy may still be waiting to see if General Motors’ Joel Ewanick dumps his company from GM’s $3bn global media account but another high profile client, Sprint’s Bill Malloy (pictured), is doing his best to soften ...

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