Tag Archives: general motors

Interpublic joins the club by posting stellar quarterly results

They’re all at it, in the wake of Publicis Groupe, Omnicom, Havas and WPP, Interpublic, owner of McCann’s and Daft FCB has posted some astonishingly good quarterly results. Here’s what Tim Bradshaw in the Financial Times makes of them: ‘The ...

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We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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Fast mover Joel Ewanick’s rocket start with new Chevy Corvette campaign

New General Motors marketing supremo Joel Ewanick didn’t waste any time in bumping Publicis for Goodby Silverstein on Chevrolet (and BBH for Fallon on Cadillac) and Goodby Silverstein certainly got its skates on in return by rapidly producing this ad ...

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Goodbye Chrysler says Fallon and Publicis Groupe

US car accounts are on the move again with Publicis Groupe’s Fallon agency dumping Chrysler to handle General Motors’ Cadillac, just a week or so after GM’s new marketing supremo Joel Ewanick dumped the Publicis-owned BBH from the account. This ...

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Fast-mover Ewanick shifts Cadillac from BBH to Fallon

He doesn’t hang around this boy and new General Motors v-p of marketing Joel Ewanick has appointed Fallon to handle the Cadillac account, just wrenched from the paws of London-based Bartle Bogle Hegarty. Since joining GM a couple of months ...

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Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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What do BP’s problems and Chevrolet account switch have in common?

Arguably they both point to the occasional, but persistent, problem of doing business in the US. BP is receiving a terrible kicking from various American legislators and government types, starting with president Obama. So it should, you may say, as ...

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