You don’t get to be Rupert Murdoch by rolling over before a bunch of UK MPs who have (belatedly it must be said) decided that it’s time to cut you and your media empire down to size. Well actually on ...Read More »
Amid all the Murdoch stuff in the UK newspapers at the weekend was a fascinating piece in the Mail on Sunday claiming that current News International boss Rebekah Brooks used to run fictional press releases from her PR buddies as ...Read More »
Interpublic-owned Weber Shandwick, which claims to be the world’s biggest PR company, is entering the content game in London with the creation of what amounts to a 12-strong in-house creative department. The company, led by chairman Lord Chadlington (Peter Gummer ...Read More »
More than a few eyebrows were raised when Publicis Groupe forked out $100m for a 49 per cent stake in Brazil’s Talent agency last year (Talent employs about 230 people meaning they were worth nearly $1m each) but the French ...Read More »
Matthew Freud seals £40m buy-back deal from Publicis – but what’s the restless PR maven going to do next?
Well that’s the obvious question isn’t it? Matthew Freud has just forked out about £40m to buy back Publicis Groupe’s 50.1 per cent stake in his UK PR firm Freud Communications (the second time he’s extricated himself from a marcoms ...Read More »
Giant US electrical retailer Best Buy’s foray into the UK has not been an unalloyed success with the company cutting back its planned store expansion to concentrate on online sales. The UK launch is a joint venture with Carphone Warehouse ...Read More »
The ever-restless PR maven Matthew Freud, Rupert Murdoch’s son in law through his marriage to production company owner Elizabeth Murdoch, has bought back the 50.1 per cent of his company he sold to Publicis Groupe in 2005 in a deal ...Read More »