Independent design agency Free The Birds is running a new global campaign for upscale Davidoff cigars – presumably you still can in some places – emphasising the provenance of three new stronger flavours – ‘Taste The Elements’ – featuring cigars ...
Read More »Paul Domenet of Free The Birds: after seeing Lux’s latest brand purpose I need a shower
There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former Unilever CEO, who called on advertisers to “bring the humanity back” and argued “we’re in such a rat race… we’ve ...
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