Tag Archives: fosters

Adam&eve debuts Foster’s new ‘why the hell not?’

Adam&eveDDB has sent its long-running ‘Good Call’ campaign for Foster’s to the ad retirement home in the sky, replacing it with gender-bending ‘Why the hell not?’ As with the old campaign, it seems to capture the essence of Ockerness, although ...

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Adam&Eve/DDB strikes an authentic note for Foster’s anniversary – somehow

Foster’s is about as ersatz as alcoholic potions come these days; brewed under licence by SABMiller in the US and Heineken in the UK and Europe. For its 125th anniversary Adam&Eve/DDB has produced this campaign for the Heineken bit, harking ...

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Adam & Eve wins Marketing magazine’s UK agency of the year

And you have to say the agency, a breakaway from RKCR/Y&R in 2007, deserves it after winning an impressive raft of new business including Fosters and new TV service YouView and showing it can handle big accounts with aplomb, most ...

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Ford hopes branded entertainment strategy will make drivers love its cars

Ford is looking Getting Back Together Your Ex to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something ...

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Fosters to put British comedy shows online

Lager brand Fosters is to make a bold move into branded entertainment by reviving a series of classic British comedies and broadcasting them online through its website. It’s a dangerous initiative but probably a good idea for the Australian brand ...

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