Tag Archives: ford

Two years after Enfatico collapses Dell dumps WPP for three smaller agencies

If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue ...

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Now Toyota turns to its Facebook friends

2010 was an annus horribilis for Toyota in the US, plagued by recalls of cars with dodgy accelerators, $48m in regulator fines and a resurgence on the part of the US big three, General Motors, Ford and Chrysler. But if ...

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Ford hopes branded entertainment strategy will make drivers love its cars

Ford is looking Getting Back Together Your Ex to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something ...

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Ford calls on Mad Men star in quest to make Lincoln cool again

Ford Motors is hoping the retro glamour of hit TV series Mad Men will rub off on its Lincoln brand this weekend. The car giant has picked John Slattery, who plays the agency head Roger Sterling in the show, to ...

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Don’t name new Renault after me says Zoe

Those car companies who name cars, as opposed to just giving them numbers, make a rod for their own back and Renault is currently being whacked with one by 23-year old Parisian Zoe Renault and numerous other French Zoes who ...

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