Tag Archives: ford

What will BMW come up with as it launches long-anticipated agency review?

Judging by recent events in the car industry, like Jaguar’s formation of new in-house agency Spark 44 (led by German executives), it could be just about anything. First off are BMW’s US accounts, worth around $300m. National creative advertising is ...

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New style Ford focuses on brand ambassador Doug the puppet

We always knew that no good would come from all this social media business and now we have Ford, the ultimate buttoned-down corporation, creating a viral-friendly Kermit-style puppet called Doug to be its brand ambassador for the new Ford Focus ...

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Apple wins Brand Channel’s product placement of the year prize

With product placement finally limping on to UK TV screens this week (the first was a Nestle coffee machine on ITV for a round £100,000) it’s timely to have a look at a rather more developed market, this time movies ...

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Two years after Enfatico collapses Dell dumps WPP for three smaller agencies

If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue ...

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Now Toyota turns to its Facebook friends

2010 was an annus horribilis for Toyota in the US, plagued by recalls of cars with dodgy accelerators, $48m in regulator fines and a resurgence on the part of the US big three, General Motors, Ford and Chrysler. But if ...

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