Tag Archives: ford

Ford hopes branded entertainment strategy will make drivers love its cars

Ford is looking Getting Back Together Your Ex to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something ...

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Ford calls on Mad Men star in quest to make Lincoln cool again

Ford Motors is hoping the retro glamour of hit TV series Mad Men will rub off on its Lincoln brand this weekend. The car giant has picked John Slattery, who plays the agency head Roger Sterling in the show, to ...

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Don’t name new Renault after me says Zoe

Those car companies who name cars, as opposed to just giving them numbers, make a rod for their own back and Renault is currently being whacked with one by 23-year old Parisian Zoe Renault and numerous other French Zoes who ...

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