Tag Archives: fiat

Will £25m Honda CR-V launch give Mcgarrybowen lift-off in Europe?

Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned ...

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DCH in the UK rebrands as Doner to drive European expansion

UK-based integrated advertising agency DCH is rebranding under the name of its American parent company Doner; one of the world’s largest independent advertising networks, with billings of more than of $1.7 billion. The name change reflects the increasingly close working ...

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Fiat takes big bet on Jennifer Lopez for US launch of small car Fiat 500

Actress and singer Jennifer Lopez seems to have become the ‘go to’ option for anxious marketers in the US. Currently she’s the face (or legs) of Procter & Gamble’s Venus razors and now Chrysler/Fiat is betting the house that she ...

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Isn’t it time ad agencies said to clients: we’ll do the work in the morning and then we’re off to lunch?

Which is hardly the way to operate in a merciless corporate environment – but does it produce better advertising and better agencies (albeit more drunk agencies)? I was reminded of this reading an interesting article in Ad Age about the ...

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Fiat 500 drives back into the US to Jailhouse Rock

Not very much of the Elvis Presley classic alas but the opening few bars herald the return of Fiat (the new owner of Chrysler of course) to the US market with its cute Fiat 500, its revamp of 1957’s iconic ...

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