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Advertisers
Nike heads to Moscow to replace Manchester United – is this entirely wise?
Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which…
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Agencies
Engine sells to Hollywood powerhouse for £100m
Chicago-based private equity firm Lake Capital is buying Peter Scott’s Engine Group; the company that owns WCRS, US-based digital agency…
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Finance
Apple enters pay-TV sports market
Just in Brazil so far, but the news will be greeted warily by existing pay-TV companies such as Britain’s BSkyB…
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Agencies
Jim Houghton of Results International: why it’s OK to sell your agency but a disaster to sell your soul
Some transactions – even high value ones – are simple and one-dimensional. When you sell your car you want the…
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Advertisers
Can a ‘no change’ rebrand save McDonald’s?
Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about…
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Advertisers
Brothers and Sisters founder Andy Fowler picks his Desert Island Ads
Andy Fowler (left) is ECD of independent London agency Brothers and Sisters. He founded the agency in 2006 after leaving…
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Advertisers
US investor move puts Interpublic back into play
Michael Roth’s Interpublic has done rather well recently – in its home territory of the US anyway – as it…
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Advertisers
WPP’s GroupM closes on half of all UK media spend
RECMA has revealed its UK media agency billings computations for 2013 and WPP/GroupM’s Mediacom was the biggest with billings of…
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Advertisers
Patrick Gardner of Perfect Fools: five good reasons why advertisers should go Nordic
Which mental images spring to mind when you hear the word “Nordic”? Possibly polar bears (false) or reindeer (granted, somewhat…
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