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Agencies
Does WPP’s Sorrell rue his Don Draper soundbite?
A soundbite can sometimes bite you back and WPP boss Sir Martin Sorrell is more fond of them than most.…
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Saatchi’s new life story for HSBC lacks credibility
What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than…
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Maria, Boris and Chris Evans: three reasons why the cult of celebrity backfires – for brands too
*Tennis player Maria Sharapova (below) is facing a four-year ban for taking some tablets she claims she’s been taking legally…
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More revolving doors at Wieden+Kennedy as Southern Comfort follows Fiat/Chrysler to ad-free alternatives
Wieden+Kennedy has many fine attributes but one it could probably do without is its revolving doors. Clients come and the…
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Microsoft launches ‘Woman Made’ global campaign for International Women’s Day
It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try…
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Matt Charlton: why you will never be a great agency without great account management
When I ran Modernista! in the US I got rid of the account management department. It was a huge mistake…
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TBWA\Paris gives birth to an idea for U Supermarkets
British supermarkets spend hundreds of millions, billions maybe if you count up all the airtime, annually on advertising and most…
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Paul Simons: let’s hear it for long-running campaigns
There is so much written about ad campaigns that have a short life, often changed when a new marketing chief…
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