Tag Archives: fallon

We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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Goodbye Chrysler says Fallon and Publicis Groupe

US car accounts are on the move again with Publicis Groupe’s Fallon agency dumping Chrysler to handle General Motors’ Cadillac, just a week or so after GM’s new marketing supremo Joel Ewanick dumped the Publicis-owned BBH from the account. This ...

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Fast-mover Ewanick shifts Cadillac from BBH to Fallon

He doesn’t hang around this boy and new General Motors v-p of marketing Joel Ewanick has appointed Fallon to handle the Cadillac account, just wrenched from the paws of London-based Bartle Bogle Hegarty. Since joining GM a couple of months ...

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Anomaly dumps Diesel – or was it the other way round?

It was certainly a short and, it would seem, not especially sweet relationship anyway as trendy integrated agency Anomaly has resigned Diesel after just nine months, shortly after producing its much-hyped ‘Be Stupid’ global campaign for the Italian fashion brand. ...

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Will the puritans at Kraft like this Cadbury commercial?

When your share price booms because of a gorilla impersonating Phil Collins then there’s a danger that the ad agency, in this case Fallon, might start enjoying itself too much. Especially when it styles itself ‘Glass and a Half Productions.’ ...

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