Tag Archives: fallon

Memo to Wieden+Kennedy: Tesco needs campaign consistency, not pyrotechnics

Wieden+Kennedy London has won Tesco’s circa £110m account, presumably because of its record in producing brilliant ads. Now what are they going to do? Every little helps, as they used to say, so here’s a potted review of some great ...

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Former Wieden star Jeff Kling emerges as new Fallon creative boss

Jeff Kling, who resigned as ECD of Wieden+Kennedy Amsterdam in August 2010, has re-merged as CCO of Fallon Minneapolis, the HQ of the Publicis Groupe-owned network. Kling has been freelancing since he left W+K. Kling says:”The whole organization really impressed ...

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101 goes down exceedingly old route for embattled Premier Foods’ Mr Kipling

Fallon breakaway 101 (with the added ingredient of former Cadbury marketing director Phil Rumbol) has been appointed by former Kraft executive Mike Clarke to help dig Premier Foods out of the financial mire it incurred when Premier’s former management paid ...

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Gocompare.com’s new agency Dare isn’t quite what it was as creative boss Brooke-Taylor quits

At virtually the same moment trendy digital agency Dare triumphantly announced it had won the £28m Gocompare.com price comparison account, it also had to make an embarrassing disclosure. It had just lost Danny Brooke-Taylor (pictured), the executive creative director who, ...

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New agency 101 launches Air Miles replacement Avios with Sony-esque film

New London agency 101, formed by a number of Fallon refugees and former Cadbury marketing director Phil Rumbol, has picked up the Avios account, British Airways’ new name for the Air Miles rewards scheme. Avios is having a rather fractured ...

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