Tag Archives: facebook

Facebook war with Google lands Burson-Marsteller in the mire – again

WPP-owned PR giant Burson-Marsteller, headed by CEO Mark Penn, is no stranger to controversy (and worse) and its muscular attitude to helping its clients is once again in the spotlight as it’s being roundly criticised for running a smear campaign ...

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Media buyers welcome video advertising opportunities on Microsoft’s Skype

Media buyers have been queuing up to tell the Financial Times that Skype, now owned by Microsoft, can transform (or maybe improve) its commercial fortunes by attracting more video advertising. Currently online video advertising in the US is worth about ...

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Apple knocks Google off top spot in BrandZ survey

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

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Facebook now worth $100bn as ad revenue heads for $4bn

The only commercial doubt over Facebook was the challenge of converting its humungous global numbers – 500m users and rising – into cash. But now researcher eMarketer says that its ad revenue will hit $4.05bn this year (very precise), up ...

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Publicis Groupe goes back to Brazil to buy GP7 agency

Publicis Groupe’s Maurice Levy has been dipping into his stash of Brazilian reals again, this time buying Sao Paulo ad agency GP7. Only last week the acquisitive Frenchman upped his stake in another Sao Paulo agency Talent AG from 49 ...

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It’s finally here, Facebook’s magic book for creatives

It looks a bit mundane actually but Facebook’s eagerly-awaited new site to entice creatives is finally with us. Facebook-studio.com is full of handy hints and examples about how to provide creativity to reach the social network site’s 500m and rising ...

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Wieden+Kennedy celebrates Royal Wedding with cupcakes and crowns

Wieden+Kennedy London is celebrating the agency’s shared initials with Prince William and Kate Middleton with an interactive installation in the front window of its office on 16 Hanbury Street in London’s Shoreditch. The royal wedding on April 29 will take ...

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Clever Interpublic reveals $200m stake in Facebook

Agencies usually fret about paying the right price for shares in or control of trendy new media companies; Omnicom came unstuck in the dotcom boom of 2001 by overpaying for things it didn’t really understand. But now Interpublic, the fourth-largest ...

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