Tag Archives: facebook

Sorrell and Levy go head to head in the global networking stakes

WPP CEO Lord Sorrell (whoops, getting ahead of ourselves), Sir Martin Sorrell rather, was hobknobbing with 170 guests including bosses at Rolls-Royce and Unilever at the state banquet for president Barack Obama at Buckingham Palace the other night. Meanwhile in ...

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UK adland dads launch ‘keep footy beautiful’ campaign

Well it’s a jolly brave attempt by a group of London adland parents headed by Matthew Charlton, CEO of the new London outpost of Havas network BETC, to persuade children (and adults, who often behave worse than the kids) to ...

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Facebook war with Google lands Burson-Marsteller in the mire – again

WPP-owned PR giant Burson-Marsteller, headed by CEO Mark Penn, is no stranger to controversy (and worse) and its muscular attitude to helping its clients is once again in the spotlight as it’s being roundly criticised for running a smear campaign ...

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Media buyers welcome video advertising opportunities on Microsoft’s Skype

Media buyers have been queuing up to tell the Financial Times that Skype, now owned by Microsoft, can transform (or maybe improve) its commercial fortunes by attracting more video advertising. Currently online video advertising in the US is worth about ...

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Apple knocks Google off top spot in BrandZ survey

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

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Facebook now worth $100bn as ad revenue heads for $4bn

The only commercial doubt over Facebook was the challenge of converting its humungous global numbers – 500m users and rising – into cash. But now researcher eMarketer says that its ad revenue will hit $4.05bn this year (very precise), up ...

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