Tag Archives: Euro RSCG

Does John Lewis Christmas online success show that heart beats Hollywood?

John Lewis marketing director Craig Lidstone will be feeling pretty pleased with himself (and agency Adam & Eve) as his new ad, which aired on Saturday’s X Factor, sweeps all before it on Twitter and YouTube. Which makes the probable ...

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BBH comes up against Wieden+Kennedy as Heineken chooses UK agency to handle Sol

Bartle Bogle Hegarty’s hot streak continues with the award of Heineken’s global Sol account, a move which will pitch it against Wieden+Kennedy Amsterdam which recently won the $400m global Heineken account on the back of its much-praised ‘open your world’ ...

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Is Havas trying to reposition Arnold Worldwide as its lead digital agency?

We only ask because Andrew Benett, global CEO of Havas-owned Arnold Worldwide, has been waving his cheque book at digital stars again, signing two top-ranking executives from French rival Publicis Groupe’s all-conquering Digitas. Digitas creative director Kim Bartkowski (pictured) is ...

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