Tag Archives: Eminem

Chrysler f-word tweet is costly for New Media Strategies

Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But the prevailing joy stops short ...

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Fast mover Joel Ewanick hijacks other Super Bowl car ads for Chevrolet

There’s no stopping General Motors global CMO Joel Ewanick; irked by the big ‘consideration’ scores earned by Chrysler’s 200 (Eminem) and VW’s Passat (little Darth Vader) during the Super Bowl he apparently instructed his agencies to buy loads of online ...

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Nielsen’s last word on the Super Bowl, Doritos wins on recall, VW’s little Darth Vader was the most liked

So there you are, researcher Nielsen confirms USA Today’s viewer poll more or less with Pepsico’s array of brands led by Doritos winning in the recall stakes. Most-liked was VW’s Little Darth Vader ad which, taken together with the doggy ...

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