Tag Archives: easyJet

Chime star VCCP lands £20m Easyjet – or is that £50m?

When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy ...

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Chime’s Lord Bell on politics, acquisitions, HHCL and VCCP

Although he claims he’s an old fart and nobody’s interested in him any more, Lord Bell (Tim Bell as was in his Saatchi days) isn’t and people are. Now in his 70th year and recovering from a recent heart bypass ...

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New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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Easyjet brand is worth £100m to Sir Stelios

£100m is what Easyjet founder Sir Stelios Haji-Ioannou might receive over the next ten years under the terms of an agreement that will pay him £3.95m next year, £4.95m the year after and 0.5 per cent of revenues thereafter for ...

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Can Easyjet's Stelios match Richard Branson's Virgin Active with easyGym?

Easyjet founder Sir Stelios Haji-Ioannou is making another attempt to build a worthwhile brand extension to his Easy brand with the launch of easyGym, a cut-price chain of gyms in the UK. With everyone predicting real pain for the economy ...

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