David Droga is this year’s choice as Lion of St Mark, the Cannes International Festival of Creativity’s lifetime achievement award. Droga’s Droga5 is Cannes’ currently independent agency of the year and, in his time, Droga has won buckets of lions ...
Read More »Droga5 London steps up to the plate in new global blockbuster for Uniqlo
Is this the campaign that will finally propel Droga5 in London into the big time? Well it should be: it’s global (with some help from NYC parent possibly), for the world’s best clothing brand and the client is John Jay, ...
Read More »Droga5 takes us back to 1952 for Rustlers – but are we lost in the fog?
Droga5 in London is certainly trying to make its mark, importing the New York mother ship’s trademark audacity to the UK. Here’s a ten-minute, supposedly virtual reality tour of the capital circa 1952 for Rustlers when London was often swathed ...
Read More »Droga5 beats top London shops for Danone
Droga5 in London is reported to have won the global Danone brand yogurt business, beating a stellar line-up of adam&eveDDB, Danone’s French agency BETC Paris and Mother. The latter three were the front runners in our Agency of the Year ...
Read More »It’s that man Corden again – this time for new Chase Sapphire card and Droga5
James Corden, he of the bulging bank balance, is on screen yet again, this time plugging Chase’s new Sapphire Reserve credit card. If it’s for rich people then James is obviously a target customer. In the first of three films ...
Read More »Under Armour’s new Curry NBA epic requires decoding
NBA super shot maker Stephen Curry lost out in last year’s NBA Finals, but tragedy comes in all shapes and sizes. But he needn’t worry as Under Armour are bringing out a new shoe for him. As hymned in this ...
Read More »Droga5 behind the wheel (mostly) as Google drives into the phone market with Pixel
Google is entering the smartphone wars with its new Pixel Phone (or is that phone?). Google actually had a crack at this notoriously tough market when it bought Motorola a few years back. That didn’t work although Google got its ...
Read More »Lock up your daughters, it’s Trump says punchy new Clinton ad
Much moaning and groaning in the British weekend press about the failure of the Remain campaign in the Brexit vote to allow its agencies to hanmmer Farage, Johnson, Gove and co and, maybe, swing the vote their way. It’s gloves ...
Read More »Droga5 New York swaps Heineken for rival AB InBev
Droga5 in the US is off Heineken’s books as the Dutch brewer shifts all its Strongbow work to Amsterdam’s Cloudfactory, described as a “creative studio.” Cloudfactory won Strongbow Apple Ciders in February. This means that Droga5 will no longer handle ...
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