Tag Archives: droga5

Droga5 wins Unilever Impulse relaunch

Droga5 in London has finally won what looks like a real account, courtesy of good old Unilever. The agency has picked up the global relaunch of Impulse. Impulse, aimed at women, claimed to be the world’s first ‘perfume deodorant’ back ...

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Droga5 hires David Kolbusz for revamped London team

Ahah, so we now know why David Kolbusz has quit Wieden & Kennedy New York, the former deputy ECD of BBH (a Canadian, left) is coming back to London as CCO of Droga5. Kolbusz replaces London office founder Nik Studzinski, ...

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Matt Williams: is it time to reverse the one way agency traffic across the Atlantic?

On Thursday, our office was filled with Hershey’s chocolates, bottles of Brooklyn Brewery lager and Bruce Springsteen (his songs, not the man himself). The reason? We were celebrating the launch of Partners Andrews Aldridge New York. Despite a pretty illustrious ...

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Droga5 aims at Under Armour’s next big goal

Under Armour has risen to second place in the US running market – not least because of the efforts of agency Droga5 – and now the duo are taking on the football world with their first such global campaign. It’s ...

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Big blow for Droga5 as it closes Sydney outpost

This isn’t just a case of being wise after the event but I’ve had a feeling that Droga5 wasn’t an entirely happy ship ever since the sale of a 49 per cent stake to William Morris Entertainment (WME) a couple ...

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Pilgrim’s Choice for Karmarama and D5’s Studzinski

I see that Droga5 London ECD Nick Studzinski is off to Karmarama to be its new CCO and an equity partner. Hardly a surprise as he was probably under-employed at D5 London, which doesn’t appear to have much, if any, ...

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Droga5 launches Toyota ‘Fueled by Bullsh*t

You might have guessed that the first ad to be ‘fueled by bullsh*t’ (rather coy actually) would come from Droga5 in New York. Actually the Toyota Mirai is the vehicle for the aforementioned cow manure, seemingly a viable alternative to ...

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