Tag Archives: droga5

Droga5 dazzles with gritty US YMCA campaign

Droga5 in New York is running the first national campaign in the US for ‘The Y,’ the YMCA to you and me. It features forgotten people in today’s society; showing where they find themselves, who they are and what they’re ...

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US actors union launches fair pay assault on Droga5

Droga5 in the US is under fire from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA for not very short) over allegedly paying non-union rates to union labour. Which is embarrassing for Droga5, especially as it’s now ...

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Toyota and Droga5 land grab Back to the Future

In the seminal 1989 film Back to the Future the future is October 21, 2015 so lots of advertisers have been rowing in on it this week. Toyota and agency Droga5 have zonked the lot of them with this film ...

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Droga5 wins Unilever Impulse relaunch

Droga5 in London has finally won what looks like a real account, courtesy of good old Unilever. The agency has picked up the global relaunch of Impulse. Impulse, aimed at women, claimed to be the world’s first ‘perfume deodorant’ back ...

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Droga5 hires David Kolbusz for revamped London team

Ahah, so we now know why David Kolbusz has quit Wieden & Kennedy New York, the former deputy ECD of BBH (a Canadian, left) is coming back to London as CCO of Droga5. Kolbusz replaces London office founder Nik Studzinski, ...

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Matt Williams: is it time to reverse the one way agency traffic across the Atlantic?

On Thursday, our office was filled with Hershey’s chocolates, bottles of Brooklyn Brewery lager and Bruce Springsteen (his songs, not the man himself). The reason? We were celebrating the launch of Partners Andrews Aldridge New York. Despite a pretty illustrious ...

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Droga5 aims at Under Armour’s next big goal

Under Armour has risen to second place in the US running market – not least because of the efforts of agency Droga5 – and now the duo are taking on the football world with their first such global campaign. It’s ...

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Big blow for Droga5 as it closes Sydney outpost

This isn’t just a case of being wise after the event but I’ve had a feeling that Droga5 wasn’t an entirely happy ship ever since the sale of a 49 per cent stake to William Morris Entertainment (WME) a couple ...

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