The New York Times has had many fine hours in its long life but one of its finest may turn out to be its crusade (can you say crusade these days?) for truth in the social media-driven era of fake ...
Read More »Droga5 London takes Setapp global with dark comedies
A new campaign for Droga5, on either side of the Atlantic, is always worth a look and D5 London finds itself on the global stage with a new brand campaign for Setapp. Setapp is a subscription service providing access to ...
Read More »Brands join Extinction Rebellion activist in sustainability call at Droga5 London’s Green Pivot
By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and sustainability. Speaking at Droga5 London’s live-steamed Green Pivot event, Rachel Conrad, CCO and Founder of Impossible Foods, said: “Consumers will ...
Read More »Accenture Interactive steers Maserati to Droga5
Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital agency so the move is an obvious one. Passing business through to other parts of the empire is traditionally harder ...
Read More »Droga5 unleashes a Child Executive Officer for IHOP
American pancake house IHOP is combining two popular breakfast choices into one with Cereal Pancakes and agency Droga5 has borrowed from the movies with a child running the corporation, a Child Executive Officer. Who seems rather smarter than some CEOs ...
Read More »Narcissus had it right all along says Droga5 in debut campaign for Equinox
When you hire Droga5 in New York it’s wise to hang on to your hat, which Seth Solomons, the new CMO of fitness brand Equinox is doubtless doing as the agency debuts its first work. Titled “the most selfless act ...
Read More »Droga5 brings Gio back with a bang as GoCompare heads into 2020
Droga5’s debut for GoCompare featured long-serving frontman Gio Compario, telling a tale (not singing one) about an errant tree. It looked like a transition from Gio to something else but, no, he’s back – this time falling foul of a ...
Read More »Droga5 pays off for Accenture in big Kimberly-Clark win
Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing ...
Read More »Ambitious Droga5 takes client Rustlers to the movies
Droga5 London is winning quite a reputation for trying something different and a 72-minute German art house film, ‘The Seas Between Us,’ for burger brand Rustlers is certainly that. Apparently it’s the 150th anniversary of the invention of the hamburger ...
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