The US must have more lawyers and law schools per head of the population than anywhere and the result? To an outsider at least, one of the most dysfunctional justice systems. Reform Alliance is trying to change the onerous rules ...
Read More »Is Maserati’s handbrake turn best use of a Beckham?
Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham? So we have Dave driving a big red one but taking time out ...
Read More »Airbnb reveals its post-pandemic soft side
Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to date – from new AOR agency Droga5 presumably – majoring on its touchy-feely side. Yes it has one, really. So ...
Read More »Droga5 makes personalisation case for Facebook in the Zuckerberg/Cook privacy stand-off
Apple seems to have Facebook well and truly on the run with its planned change to iPhones inviting users to opt in to share their personal information. Such information, of course, is the foundation of Facebook’s ad business – that ...
Read More »Droga5 wins rapper Sean Combs’ global business
Droga5 has won global work for Combs Enterprises – the business founded by rapper Sean Comms (aka Puff Daddy, P. Diddy etc) with D5 London taking the lead on the first project, luxury tequila brand DeLeón. Combs Enterprises has interests ...
Read More »Droga5 wins Nasdaq darling $100bn airbnb
Nice work if you can get it. Airbnb, which suffered early in the pandemic laying off 2000 people after it lost $1bn in bookings, has floated on US tech market Nasdaq at more than double the asking price, valuing the ...
Read More »Droga5 London’s comedy creds to the fore for Amazon Alexa
It’s a different world out there for the tech giants – we’ve been hearing about the cozy search arrangement between Google and Appple which nets Apple “services” billions a year. Amazon, which has dodged most of the bullets so far, ...
Read More »‘Let there be change’ says Droga5 for owner Accenture – but is there substance under the style?
Much hoopla about this: Accenture’s new platform (they’re everywhere these days) ‘Let there be change’ and its debut ad campaign from Accenture-owned agency Droga5. Accenture’s biggest brand move in a decade, we’re told, with a trumpeted tripling of its ad ...
Read More »Rustlers back on track in new campaign by Droga5
Here’s another creative platform – we’ve already had two today with Samsung and Very – ‘Better than you think’ from Rustlers burgers and agency Droga5. Not too difficult to get your head around, mercifully. In 2019 D5 produced an almost ...
Read More »