Tag Archives: droga5

Puma and Droga5 in surprise split

It’s Droga5 here, there and everywhere at the moment. The New York-based agency’s new London office has just won its first account – Heineken brand Strongbow cider outside the UK (sounds a bit odd but there you go) – but ...

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Droga5 gets set for $500m Moto X ad bonanza

Google-owned Motorola has been unveiling its new Moto X smartphone with enticing details about a $500m ad budget. This rather pales in comparison to Samsung’s $4bn and Apple’s $1bn plus but Motorola’s $500m is for just one product. And the ...

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Droga5 heads for Wall Street – and old Soho

Turn your back for a moment and what happens? The agency merger of the decade (or perhaps ever) happens while you’re enjoying the primi and secondi at the charming Ristorante Palmieri in Puglia’s Monopoli. My thanks to Stuart Smith and ...

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Mother shows off its full range of skills in One Room Paradise for IKEA

Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it for years but it hasn’t really happened. Although it’s reportedly the reason Hollywood talent agency William Morris Endeavor chose to ...

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